Privacy policy

Last Updated: 5/18/2026

Dragonfly Energy Corp. (“Dragonfly Energy,” “we,” “us,” or “our”) operates this store and website under its brands Battle Born® and Battle Born Batteries® (collectively, the “Battle Born brands”). Dragonfly Energy also operates the Wakespeed® brand, which maintains its own separate privacy policy. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through this website and its related services (the “Services”), or when you otherwise communicate with us.

This website is powered by Shopify. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details: including your name, billing address, shipping address, phone number, and email address.
Financial information: including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
Account information: including your username, password, security questions, preferences, and settings.
Transaction information: including the items you view, add to your cart, or purchase, return, exchange, or cancel, and your past transactions.
Communications with us: including information you include when contacting us, for example when submitting a customer support inquiry or calling our team.
Device and usage information: including information about your device, browser, or network connection, your IP address, unique identifiers, and information about how and when you interact with or navigate the Services.
Business visitor information: including firmographic data associated with your employer or organization, collected through third-party tools such as ZoomInfo WebSights, which may identify the company associated with your IP address even if you have not submitted a form or created an account.

2. Personal Information Sources

We may collect personal information from the following sources:

Directly from you: when you create an account, visit or use the Services, communicate with us by phone, email, or other means, or otherwise provide us with your personal information.
Automatically through the Services: including from your device when you use our products or services or visit our website, and through the use of cookies and similar tracking technologies (see Section 6 below).
From our vendors: when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties: including marketing and analytics partners.

3. How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services: We use your personal information to present our website and its contents to you, to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges, and other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, to facilitate returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising: We may use your personal information to send marketing and promotional communications by email or postal mail, and to show you online advertisements on this website and other platforms, including based on items you have previously purchased or viewed.
Calculator Results: If you use our Battery Bank Calculator, we require your email address to send you your calculator results and provide the requested calculator functionality. You may also choose to provide your name and phone number. We do not use the email address submitted through the Battery Calculator for promotional email marketing unless you separately opt in to receive marketing communications.
Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action against potentially fraudulent, illegal, unsafe, or malicious activity, and protect public safety. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You: We use your personal information to provide customer support, respond to your inquiries, and maintain our business relationship with you. Please note that inbound calls to our customer support team may be recorded for quality assurance and training purposes. By calling us, you consent to this recording.
Legal and Compliance Reasons: We use your personal information to comply with applicable law, respond to valid legal process including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. We may also use your information in any other way we describe when you provide it, or for any other purpose with your consent.

4. How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

Vendors: including Shopify and other vendors who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
Business and marketing partners: to provide marketing services and show you targeted advertising. For example, we use third-party advertising platforms including Google Ads, Bing Ads, and Meta (Facebook) Ads. Our business and marketing partners will use your information in accordance with their own privacy notices.
At your direction: when you request or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
Corporate affiliates: including other entities within the Dragonfly Energy Corp. corporate group.
Business transactions: in connection with a merger, acquisition, bankruptcy, or similar transaction.
Legal obligations: to comply with applicable legal obligations, respond to subpoenas, search warrants, or similar requests, enforce our terms of service, or protect the rights and safety of our users or others.

5. Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

We use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise your rights over its use.

To learn more about how Shopify uses your personal information and the rights available to you, please visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

6. Cookies and Tracking Technologies

We and our third-party partners use cookies, pixels, tags, and similar tracking technologies on our website to collect information about your device, browsing behavior, and interactions with our Services. When you first visit our website, you will be presented with a cookie consent banner that allows you to manage your preferences.

We use the following categories of tracking technologies:

Analytics

Google Analytics 4 (GA4): Used to analyze website traffic, user behavior, and site performance. GA4 may also be used to build advertising audiences.
Hotjar: Used for session recording, heatmaps, and behavioral analytics. Hotjar may capture mouse movements, clicks, scroll behavior, and page interactions to help us understand how users engage with our website. Hotjar is configured to mask sensitive fields and does not capture payment information.

Advertising

We use advertising pixels and tags to track conversions, measure ad performance, and serve you relevant advertisements on other platforms. These tools may share data with advertising partners for the purpose of targeted advertising, which may constitute a “sale” or “sharing” of personal information under applicable privacy laws. You have the right to opt out of these uses (see Section 9).

Google Ads: Used for conversion tracking and remarketing campaigns.
Bing Ads (Microsoft Advertising): Used for conversion tracking and remarketing campaigns.
Meta (Facebook) Ads via Stape: We use Stape as a server-side tag manager to route data to Meta’s advertising platform. This enables conversion tracking and audience targeting for Facebook and Instagram advertising.

Business Visitor Identification

ZoomInfo WebSights: We use ZoomInfo WebSights, which identifies the company or organization associated with your IP address when you visit our website. This tool may collect firmographic data (such as company name, industry, and location) linked to your device’s network, even if you have not filled out a form or created an account. This information is used for business development and to better understand our website visitors.

Managing Cookie Preferences

You can manage your cookie and tracking preferences at any time using the cookie consent banner on our website. You may also set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of parts of our website. Additionally, if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will treat this as a request to opt out of the sale or sharing of your personal information for the device and browser you are using.

7. Mobile Applications

Dragonfly Energy Corp. operates mobile applications under the Battle Born and Wakespeed brands. The collection and use of personal information through these apps is governed by their respective dedicated privacy policies, which can be found within each application and on their respective app store listings. This Privacy Policy does not apply to information collected through those applications.

8. Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right to Access / Know: You may have a right to request access to personal information that we hold about you.
Right to Delete: You may have a right to request that we delete personal information we maintain about you.
Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability: You may have a right to receive a copy of personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of your personal information or to opt out of the processing of your personal information for targeted advertising purposes (as those terms are defined in applicable law). You can exercise this right through the cookie consent banner on our website, or by contacting us directly using the information in Section 16. We do not sell personal information in the traditional sense, but the use of certain advertising and analytics tags described in Section 6 may constitute “sales,” “sharing,” or targeted advertising under applicable law.
Managing Email Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account, orders, customer support inquiries, or Battery Calculator results.

We will not discriminate against you for exercising any of these rights.

To submit a request, please contact us using the information in Section 16. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf. In order to verify your authorized agent, you must provide the authorized agent with signed, written permission to make such requests on your behalf or power of attorney. If permitted under applicable law, we may also follow up with you to verify your identity before processing the authorized agent’s request.

If we deny your request to exercise any of the rights above, you may appeal that denial by contacting us using the information in Section 16.

Nevada residents: We do not currently sell personal information in a way that triggers the Nevada Revised Statutes Chapter 603A opt-out requirements, but you may submit a request to opt out of any potential future sales under Nevada law to info@dragonflyenergy.com.

10. Notice to California Residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to disclose certain information about how we process personal information and sensitive personal information (as those terms are defined in the CCPA).

The personal information we have collected within the last twelve (12) months about you, the purposes for such collection, as well as the categories of third parties with whom we have disclosed this information, are described in the table below. (Please note that not all personal information within a listed category is used for every purpose identified below. Actual uses depend on the specific data element, the context in which it is collected, and the Services provided.)

Category of Personal Information Collected	Processing Purposes	Disclosure
Identifiers such as your name, username, billing address, shipping address, phone number, email address, unique identifiers, and IP address.	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For marketing and advertising For security and fraud prevention For legal and compliance reasons	Service providers Business and marketing partners Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with your consent
Commercial information such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For marketing and advertising For security and fraud prevention For legal and compliance reasons	Service providers Business and marketing partners Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with your consent
Financial data such as credit card, debit card, and financial account numbers, payment card information	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For security and fraud prevention For legal and compliance reasons	Service providers Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with your consent
Internet or Network Activity such as information about your device, browser, or network connection, your IP address, and information about how and when you interact with or navigate the Services	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For marketing and advertising For security and fraud prevention For legal and compliance reasons	Service providers Business and marketing partners Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with
Professional information such as your employer or organization associated with your IP address.	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For marketing and advertising For security and fraud prevention For legal and compliance reasons	Service providers Business and marketing partners Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with
Audio and visual data such as call recordings	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For security and fraud prevention For legal and compliance reasons	Service providers Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with
Geolocation information such as city, state and ZIP code associated with your IP address.	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For marketing and advertising For security and fraud prevention For legal and compliance reasons	Service providers Business and marketing partners Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with
Inferences such as which of our products or services you may be interested in.	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For marketing and advertising For security and fraud prevention For legal and compliance reasons	Service providers Business and marketing partners Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with
Sensitive personal information such as financial account or card numbers, username, password, and security questions.	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For security and fraud prevention For legal and compliance reasons	Service providers Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with
Other information that identifies or can be reasonably associated with you	To provide, improve, and personalize the Services, including to fulfill your orders and create a customized shopping experience for you To communicate with you For marketing and advertising For security and fraud prevention For legal and compliance reasons	Service providers Business and marketing partners Corporate affiliates Entities in connection with a merger, sale, or other asset transfers Entities as required by law and similar disclosures Any other entities for any other purpose disclosed by us at the time you provide your information or with

Sources of Personal Information. We collect this information directly from you, automatically through the Services, from our service providers, or from our partners or other third parties, including marketing and analytics partners.

Your Privacy Rights. For information about your privacy rights, please see Section 9 above. You also may have the right to receive information about the financial incentives that we offer to you (if any).

Sensitive Personal Information. The CCPA allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.

“Sale” of Personal Information. We do not sell personal information in the traditional sense, but we may disclose certain identifiers (like IP address and email address), internet or other electronic network activity information (like information regarding an individual’s browsing interactions on the Site), and inferences to certain analytics, advertising, and marketing providers in ways that may be considered “sales” under the CCPA. See Section 9 for information about how to opt out of these disclosures.

“Sharing” of Personal Information. Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites. We “share” information for these purposes to provide more relevant and tailored advertising to you regarding the Services. As part of this advertising, we may “share” certain identifiers (like IP address and email address), internet or other electronic network activity information (like information regarding an individual’s browsing interactions on the Services), commercial information (like the fact that a browser visited a page directed to people who are considering using the Services) and inferences with advertising platforms and advertising networks. See Section 9 for information about how to opt out of these disclosures.

We do not knowingly “sell” or “share” the personal information of children under 16.

Data Retention. For information on our data retention practices, please see Section 12 below.

11. Children’s Privacy

Our Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information through our Services. If we learn that we have collected personal information from a child under 16 without verification of parental consent, we will delete that information.

12. Security and Retention of Your Information

We take reasonable measures to help protect your personal information from unauthorized access, use, or disclosure. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes, or to enforce our contracts and policies.

13. International Customers and Data Transfers

Our Services and website are intended for customers located in the United States. If you access the Services from outside the United States, including from Canada or other countries, please be aware that your personal information may be transferred to, stored, and processed in the United States, where our servers and central database are operated. Data protection laws in the United States may differ from those in your country of residence.

By using the Services or providing us with your information, you acknowledge and consent to this transfer, storage, and processing in the United States.

14. Complaints

If you have complaints about how we process your personal information, please contact us using the information in Section 16. Depending on where you live, you may also have the right to lodge a complaint with your local data protection or consumer protection authority.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the “Last Updated” date. If we make material changes to how we treat your personal information, we will notify you through a notice on our website homepage. Your continued use of our Services after any changes constitutes your acceptance of the revised policy.

16. Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email at the information below. For the purpose of applicable data protection laws, we are the data controller of your personal information.

Dragonfly Energy Corp. — Legal Department

12915 Old Virginia Road

Reno, NV 89521

Email: legal@dragonflyenergy.com

Toll-free: 855-292-2831